|From Google Images|
I will admit I am not much of a fan of lady Gaga. However, as a blogger I do have to admire her for her marketing capabilities. Let's face it, she has over 50 million people following her on Facebook and over 30 million on Twitter. With that said, she must be doing something right! So, as a blogger, I needed to find out what she's doing so I can be the Lady Gaga of Blogging. Well, not really but it would be nice to know how she did it. So here is what I found:
1) Be True To Yourself So we've seen the infamous meat dress (pictured above), putting her piano on fire, and the outlandish videos she has made. The thing is, she's weird and she knows it too! Lady Gaga stays true to who she is, even her song lyrics suggests it, hence - Born This Way!
2) Social Media Lady Gaga definitely knows how to use social media. She has millions following her on Facebook and Twitter. On top of that, she has a website for her die-hard fans called LittleMonsters.com. Fans set up profiles, post fan art and photos, message each other, and find links to concert dates.
4) Love Your Fans Lady Gaga has a name for her adoring fans, Little Monsters, thus the website on #2. In essence, a name gives your fans something further to join, to be part of, and to feel connected to. The simple act of referring to themselves by the name gives customers a strong sense of belonging. She also allows her adoring fans to record and distribute videos of her live concert on youtube. If you think about it, everyone wants to be connected somehow and Lady Gaga did it! If it weren't for her fans, she wouldn't be where she is now... and she also knows that too!
5) Don't be Afraid to Make Money I was hesitant to write this, then again how did Lady Gaga get successful? Lot's of marketing of course! Lady Gaga is the queen of word-of-mouth marketing. She understands that you must continually give your fans - and everyone - things to comment about so that they have reasons to talk to others about you. She also find opportunity to finance her efforts. Have you seen her video, "telephone"? Check it out here and see all those products and endorsements that helped her out!
As a blogger, I can relate to what she has done to be a successful icon in the music business. Although I might not be as big as she is, a lot of what she's done can also be implemented. Don' worry! You will not see me where a meat dress, but I can definitely give y'all names... Brainiacs! Any lessons learned from Gaga?